Instagram and the Artist’s Blog

Example of how I used a screenshot to promote a recent blog post on Instagram.

Imagine you’re an artist–a painter, specifically. Some months back, you set up a blog as a way to promote your work. A blog is a way to carve out virtual real estate, you reasoned, believing a lack of online presence was tantamount to non-existence. And these days, setting up a decent site costs relatively little and requires minimal learning . You told family and friends about it, and after excruciating deliberation over fonts and background colors, you finally published your first post: an artist statement accompanied by a couple of high-resolution photos of recent paintings. The world was opening up to you . . . or was it? You consistently generate brilliant content, but your readership has never approached what you thought it would. Luckily, a great tool for driving visitors to your site is probably already on your phone’s home screen: Instagram.

Chances are you have an Instagram account. Yet there’s also a chance you’re not maximizing Instagram’s potential for growing your brand. Perhaps you’ve never considered the photo-sharing platform as a marketing tool. Of course, you’ve posted pictures of your paintings here and there, and maybe you’ve even been encouraged by a few positive responses, but you know the response could be bigger. In fact, you need it to be bigger. Your dreams are at stake.

So you’ve shared your creative pursuits on Instagram, but what you haven’t done is learn how to leverage Instagram’s networking potential to drive visitors to your site–the true online showcase for your paintings. Good news: this can be achieved by sharing the blog itself. It’s the difference between simply letting people know you paint and showing them you’re a serious artist. If you share your site in this way, you’ll be surprised to learn how many of your followers haven’t realized you even have a blog, despite the link being right there in your Instagram bio. Everybody’s busy, so it sometimes takes an extra nudge to aim their attention in the proper direction.

Let’s look at some ways to share your blog via Instagram. First, never forget that Instagram is primarily a photo-sharing platform. This means your photo should be of good quality, even if it means using filters and effects (think of it as creative control). Everyone has seen the way professional photographers use Instagram to display their work. If you want your post to garner a second look, keep in mind the amazing quality out there.  Also, your photo should relate directly to the content of your blog post: an actual photo from the post is ideal. Here’s a different approach: take a screenshot of your most current blog post and use it as the photo you share on Instagram to promote your blog (see photo at the top of this article); this not only announces your new post, it also allows people a tiny glimpse of the site, which hopefully has the effect of making them curious about what you’re doing.

Next, couple your photo with an excerpt from the particular blog post you are promoting. Use some form of lead-in to indicate that the excerpt was written by you. For example, you can say something like: I updated my blog!, or new post.  You want viewers to know that you are the author. Following your lead-in, use quotation marks to imply that your excerpt is only a small part of a larger published piece online. Your excerpt should reveal just enough to whet a viewer’s interest. Neither over-share nor under-share. Your intuition will guide you in this, and it’s something you improve upon with time.

Here’s a crucial step, but it’s also one that is easily forgotten: after your excerpt, always mention that a link to the full article can be found in your Instagram bio, and then update your Instagram bio’s web link so it actually connects to your new blog post! More times than I care to admit, I’ve forgotten this step, and I can’t help but wonder how many potential visitors I might have missed.

Finally, optimize your hashtags. If you use Instagram, then it’s assumed you know what hashtags are. However, you may not realize how useful they can be in promoting your blog. Instagram allows thirty hashtags per post. Use all of them whenever possible. The goal is to maximize your reach. The hashtag search tool that pops up automatically in Instagram’s iPhone app, which is what I’m most familiar with, typically offers up multiple variations for most entries. For example, if I type #halloween in the text box, these are only a few of the options that appear:  #halloweenmakeup; #halloweencostume; #halloweenmovie; #halloween2018.

Instagram’s hashtag-suggesting function.

Indeed, the list goes on and on. You can’t select all the hashtags, but you can select the most relevant ones. And because Instagram provides a number beside each one indicating how many times that hashtag has been used, you can strategically pick ones where your post has a greater chance of being seen. In other words, if a particular tag has been used eight million times, it’s more likely your post will get lost in the shuffle, but if it’s only been used eight-hundred times, your post is going to be visible for a longer period of time, thereby increasing the chances someone will click on it. And getting someone to click on your post is two-thirds of the battle.

Artists typically don’t want to bother with self-promotion–they’re natural-born makers, not marketers. However, social media has made the process a little less painful. This is fortunate, because an online presence is a necessity in modern times. A blog is a wonderful thing for an artist to have; the ability to update a blog regularly is perhaps the greatest perk of owning one, as opposed to a traditional website. Yet a blog must have visitors if an online presence is to have any meaning. Among the many social media platforms available, Instagram gets my vote for being the one that best lends itself to blog promotion. At least that’s what my own experience suggests.

Alan D. Tucker
Content Writer, Essayist, & Novelist

Longboard Dad

People in Nashville don’t expect to see a grown man on a skateboard, at least not in the suburbs. That’s what I deduced on a recent outing with my boys. They had their bikes and I had my longboard (which is exactly what it sounds like, for those unfamiliar with skater lingo), and we pushed and pedaled around the parking lots and walking track of my oldest son’s school for a couple of hours. The clear, cool day brought out other people, too, so we had a little company: walking middle-aged couples (probably close to my age, actually); a teenage kid blasting hip-hop in his headphones and doing basketball moves with no ball; a man giving his daughter a driving lesson. The basketball kid paid us no mind, and the father giving driving lessons checked to make sure we’d be in a different part of the parking lot, but the walking couples stared. Rudely stared. Some said hi, but others had this bemused look, like they thought I was kidding about being a longboard dad, or that any moment I might break into a Rodney Mullen street routine. It got a little awkward.

I’m jealous of two kinds of people: really tall people, and people who don’t care what anyone thinks of them. As hard as I try, when someone outright stares at me, I can’t ignore it. I may not look at them, but that doesn’t mean I don’t feel their eyes burning whichever side of me happens to be facing them.

The longboard stayed, of course, because thankfully I’m too stubborn to let a little awkwardness deter me. But it would be nice if the stigma of skateboarding being only a thing for kids would go away. I can’t see why it’s any less a legitimate activity than riding a bike.

Anyway, that experience has me thinking about the awkwardness and vulnerability artists undergo for the sake of their work. It’s risky to take something you created and place it in front of others. It’s risky because an artist’s work is built from the raw materials of his own life; to put it simply, it’s intimate. The best artists hold nothing back. It terrifies me to think of holding nothing back. Yet to be honest and to be good, artistically speaking, that stuff has to come out. Like a longboard.

Alan D. Tucker
Content Writer, Essayist, & Novelist

Invisible Man, Part 2: Clarifications

Photograph from Liu Bolin’s Invisible Man series.

Self-delusion came up in Monday’s post on being invisible. For clarification’s sake, I don’t believe anyone, except maybe the clinically insane, thinks they’re actually invisible, as in no one can see them standing there. Our bodies are the ever-present vessels of us–without them, we are not. What I mean by invisible, rather, as was probably obvious, is that one’s genuine self never breaks the surface. Glimpses are caught now and again, as when a would-be leviathan rises close enough to the water’s surface that a massive dark form is detected, but then it retreats back into the depths so suddenly it leaves the observer wondering whether he saw anything at all.

Then there are those moments that remind the invisible of their state–those moments that startle them into the awareness that they’re largely unknown by others. Again, for clarification, I’m not speaking of mere anonymity. The overwhelming majority of us are anonymous with respect to the wide world in which we live. The moments I’m referring to, the ones that startle us, do so because they occur in the presence of those we assume really know us: parents, siblings, lifelong friends, et cetera. Sure, they know us superficially–they know our relation to them, major life events we’ve undergone, and perhaps a few of our general interests. But a view to the inner workings is translucent at best, like stained glass, permitting only a dulled (but colorful) light, and allowing only the most basic evidence of forms.

Something else I mentioned Monday was that the artist is obligated to believe in his inner world. To elaborate, he can’t dismiss it as being less important, or less concrete, metaphysically speaking, than the outer world, where commerce happens. Since art is forever valid to the artist and the art lover, it’s not a dismissible commodity to be abandoned in the face of budget cuts, or to be relegated to the status of prettification; it shares in the essence of anything and everything that makes life worthwhile. Even what doesn’t reveal itself in the physical world–that which is pure imagination–is valid if it can be included in art, because art does reveal itself in the physical world. It is the physical manifestation of the inner world, and is therefore indispensable. (Forgive my tendency to lump the artist in with the invisible. The ranks of the invisible are not limited to artists, but I have no doubt the artist is intimate with this invisibility, revealing herself or himself almost exclusively in what s/he creates.)

None of this would matter if we weren’t born with a longing to be known. Yet it falls on some to never fully arrive, who are blessed if even one person understands them. Invisibility can be lived with, however, often contentedly, particularly if the one invisible is a born observer rather than a participator. But no matter how practiced at solitude the invisible man is, loneliness might still sneak in through a crack in the glass.

Alan D. Tucker, MA
Content Writer, Essayist, & Novelist